Know-how and Content Worth
“I can’t publish!”
Once I teach my students about online tools and they are all ready to go, many of them tell me that they can’t publish. They feel what they have to say does not merit publishing because nobody would be interested in reading it.
This is when I realized that teaching online publishing and marketing tools was not only about having my students learn the know-how, but that it was more complex than that.
Once my students overcome all technical difficulties and are finally ready to press de WordPress’ blue button labeled “Publish,” many of them, believe the content of their publication will be of no interest to anyone.
I finally realize that teaching the need of a tools does not only involve teaching students how this tool can help them, but also making them understand that what they have to say matters.
This is yet, a third step that I need to accomplish in order to make my students successfully use online tools for publication and marketing.
